Pink Banana Media Matt Skallerud 8391 Beverly Blvd. #318
Los Angeles, CA 90048
Phone: 323 908 3653 Fax: 253 295 0517
Business Type: Internet Marketing
Member Since: 2011
Description: LGBT Internet marketing, specializing in social network and Web 2.0 marketing We help companies reach gays & lesbians on the Internet, using traditional means [banner ads and e-mail] as well as social networking marketing including blogs, YouTube videos, Twitter, Facebook and more.
Corporate interest in the gay advertising market is increasing. While exact figures are lacking, research and surveys indicate this is growth market. Recent figures seem to indicate that Estimates put the buying power of this sector of the population could be as high as $800 billion annually. As a group touted to have higher than normal incomes, it is important for a company to brand themselves appropriately if it wants to succeed in attracting and retaining members of this community....
Social networking has been around for centuries. Today, however, its most popular manifestation is online. For the LGBT community, social networking has proven to be beneficial in so many ways. Gay social networking has proven a means of galvanizing support for causes while creating real bonds between groups allied for specific social issues. For a business or charity interested in reaching the gay community, we at Pink Banana Media understand how important it is to reach out in appropriate ways to connect effectively....
Many companies are discovering the LGBT market. Commercial interests wishing to promote their products and services to a larger and more inclusive audience are currently wooing this diverse group of individuals. The result has been an increase in commercial advertising – both on and off the net, directed towards a progressive market consumer. Yet, when it comes to LGBT marketing, what do you really know? At Pink Banana Media, we can help you explore the possibilities in depth....
Panelist Matt Skallerud advises to integrate all your social media through one channel is key to successful social media. Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option....