Matt Skallerud

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Pink Banana Media
Matt Skallerud
8149 Santa Monica Blvd. #167
West Hollywood, CA   90046
United States

Phone: 323 908 3653
Fax: 253 295 0517

Business Type: Internet Marketing

Member Since: 2011

LGBT Internet marketing, specializing in social network and Web 2.0 marketing
We help companies reach gays & lesbians on the Internet, using traditional means [banner ads and e-mail] as well as social networking marketing including blogs, YouTube videos, Twitter, Facebook and more.

My Affiliations:
LAGLCC National Gay & Lesbian Chamber of Commerce [NGLCC]

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Pink Banana Media's Featured Content
  • Carlsberg’s Instagram Campaign Links Bars & Drinkers

    A new Carlsberg campaign in Denmark, called #happybeertime, aims to bring bars and their patrons closer together over social networks. Dubbed “Happy Hour 2.0,” the beer company extended happy hour via Instagram and hashtag mentions. Bar-goers upload their photos to Instagram and tag them with the name of the bar and #happybeertime, and a counter displayed above the bar fills up with more time for half-priced beer, effectively adding a few more minutes to happy hour....
    LINK: Click Here

  • What value can social media add to conferences?

    Attending the IOC International Conference for Prevention of Injury and Illness in Sport in Monaco last week got me thinking about the value social media adds to such events. Apparently, 84% of organisers use Facebook to promote their events, while 61% use Twitter and 42% use YouTube. It seems that social media not only facilitates knowledge sharing and networking amongst attendees, it can also help create a real buzz that starts before the event and continues long after it ends....
    LINK: Click Here

  • Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

    Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying. The total number of Pages Liked by the typical Facebook user grew more than 50% last year — a new stat that came from a 45-minute interview with Facebook’s head of News Feed....
    LINK: Click Here

  • Tourism Marketing with Instagram

    Instagram is nothing new - it’s long been one of our favorite social media platforms - but it still lags behind other tourism marketing tools. Don’t neglect this simple app that offers huge potential. Photos are a big part of travel marketing, and this humble app specializes in nothing else so there is no reason it shouldn’t be part of your tourism marketing plan. ...
    LINK: Click Here

  • Emotion in marketing: How our brains decide which content is shareable

    Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” sh...
    LINK: Click Here

  • Millennials Consume Content Every Waking Hour (And Then Some)

    Millennials are giving new meaning to the “always-on” consumer because they are on even when they are supposed to be off. Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That’s according to new research from Crowdtap, a social analytics platform....
    LINK: Click Here

  • Facebook Engagement Rate: How One Little Metric Got So Tough To Nail Down

    Facebook engagement rate…If you’re a social marketer, just reading that term might make you cringe. It’s a tough metric to understand, with a lot of nuances and opinions on how it should be calculated....
    LINK: Click Here

  • ROI Cheat Sheet for Content Marketers From NewsCred

    "The Ultimate Guide to Content Marketing ROI" is a useful manual for anyone launching new content programs or trying to make existing ones more measurable. It contains such gems as "The ROI Cheat Sheet," at right, which explains why metrics like brand awareness, page impressions, and search ranks need to sync up with bottom line concepts of cost, revenue, profit and pipeline....
    LINK: Click Here

  • Website and Social Media Analytics Come Together in 2014

    LINK: Click Here

Pink Banana Media's Featured Video
  • Social Media: Matt Skallerud, Pink Banana Media at PRSUMMITLA

    Panelist Matt Skallerud advises to integrate all your social media through one channel is key to successful social media. Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option....
    LINK: Click Here

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